Giving up isn’t one of them.

I have two months left before I officially receive my undergraduate degree in industrial engineering. It’s just a matter of time, and I’ll be an industrial engineer. Yay!

I wish I could say I’m excited, but the pressure to get hired right away has been daunting. Watching friends and family struggle with it in the past, I never thought I would fall into the same emotional trap.

All I’ve been doing since January is apply, apply and apply to jobs.

Opening my inbox every morning hoping to see a job offer or even an invitation for an interview has been…


It’s all about creating the right hook for the right customer.

I am very into copywriting these days, and I am pretty much studying it at this point. One of the things that struck me the most was this quote:

“Not all clicks are created equal.”

I see it everywhere, but it didn't quite make sense until I learned about the different “types” of traffic. Besides, if you are interested in learning about the art of copywriting, then start by mastering the basics from none other than Eugene Schwartz — one of the best copywriters of all time.

It will start to sink in once you understand the principle of pre-framing


Understanding the difference is the secret to getting clicks that convert

Frankly, I thought they were the same until I read Russel Brunson’s book entitled the Dotcom Secrets — I highly recommend it!

To all the aspiring entrepreneurs like myself — When you’re finally getting traffic on your website, do you wonder how you could magically make those people actually buy your service or products? Getting the high traffic is nice! But then what?

The answer to this lies in one of the fundamental rules of marketing:

A confused mind always says no.

It is more common than you may think. People invest a lot of time and money in marketing…


They are now open for reinterpretation — and it’s changing everything.

For millennials, the life path is not necessarily linear. There is no deadline for achieving anything. The only thing that matters is the ultimate achievement of one’s goals or the so-called milestones.

The Millennials life path is marked by one major concept and that is FULFILLMENT.

Let’s be real. How often do you encounter those self-improvement and lifestyle contents online? I bet it’s A LOT!

We KNOW that adhering to most of the traditional life milestones does not translate into fulfillment. Studying to get employed, buying your first home…


With all the chaos we are living today — many choose to pour their energy into this trend.

This is not a call to denounce the “cancel culture” but rather to point out some of its inconveniences.

Maybe I should start by explaining what it means to cancel someone in the first place:

Canceling, today, is used like a massive, informal boycott when someone or something in the public eye offends”.

We have all witnessed a public figure get canceled for their problematic behavior when it gets exposed to the public.

In just a matter of a few months, we’ve seen multiple celebrities threatened to be “canceled” such as Ellen Degeneres, Lea Michele, J.K …


I tried it, and I can say that I feel more pumped than ever to be back!

Yes, consistency is critical to achieving success on Medium.

So what am I saying here?

Well, no matter how often people say that you need to keep writing every day without stopping, you need to know that, as human beings, we need to step away every once in a while to recharge — those are called mental breaks.

This applies to every area of your life — work, parenthood, sports, studies, socializing, etc.

It would be unreasonable to think that one could work…


You may want to look at these before making your decision.

Have you been thinking about furthering your education for some time now, and you just feel like time has just gotten away from you?

Or perhaps you have some doubts about being older than the average student or the possibility of balancing school with work and family — know that whatever is holding you back is probably unrealistic.

Learning after a certain age can certainly be challenging, and I’m not here trying to prove otherwise. …


If there is one thing you should learn from him — it’s this.

“Nobody Knows Anything”

It’s as simple as that. The founding CEO of Netflix, Marc Randolph, summarized his best advice to new entrepreneurs with this one sentence. My first impression after reading this was, “damn, that’s a bold statement, this man is overconfident.”

I quickly realized I was wrong to jump to such a conclusion as he started to elaborate on this very straightforward statement.

Before I breakdown the critical messages behind it, I highly recommend you read his book “That will never work” if you haven’t already…


It does sound ideal, but many argue that it would be unrealistic to think that it’s always possible.

I have always admired the concept of work-life balance, and for the longest time, I believed that it should be a goal of mine. Recently, I started to wonder what it means to have an excellent work-life balance. How is it defined? Is it even realistic?

Is it the equal distribution of time between work-related activities and other life activities that don’t revolve around work?

I kept looking for answers to these questions, and to my surprise, many theories suggested that a…


Let’s have a closer look at the strengths of our generation.

There have been many instances where I couldn’t help but concede to the common stereotypes about my generation. It made me often question if there are any benefits to being a Millennial in today’s world.

Our generation, also referred to as Generation Y, is often portrayed as lazy, narcissistic, selfish, greedy, delusional, and the list goes on. But doesn’t every generation has its ups and downs?

Yes, we do approach things very differently compared to previous generations, but that is not necessarily a bad thing.

If anything, I believe that Generation X and baby boomers have a lot more to…

Sarah Ammoura

Engineer. Curious Mind. Passion for Entrepreneurship, Self development, Culture, Politics,Travel & Beauty!

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